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Corporate calendars are a powerful marketing and promotional tool.
BRAND AWARENESS
• Visibility and recognition of Brand
BUILDS GOODWILL
• Reinforce customer loyalty every day of the year
• Help form “buying habit”
UNOBTRUSIVE ADVERTISING
• Calendars are a working part of business, social and family life
• Welcomed in homes and offices where other advertising might not be tolerated
SELECTED AUDIENCE
• You control distribution
• None of the wasted coverage of mass media advertising
INDIVIDUAL COMMUNICATION
• Calendar distribution provides friendly year-end contact with customers and prospects
• Puts your message on a personal level, saying, “this is just for you”
NECESSITY
• Like clocks or watches, calendars are a depended-upon timepiece
• Used daily as a personal or business planning tool
ECONOMICAL
• Calendars long life and cost-per-impression, just cents per day or week, make them a fraction of
the expense of mass media advertising
STRATEGIC LOCATIONS
• Calendars put your message where buying decisions are made
• People will think of you first
SALES POWER
• Calendars influence buying decisions, discourage competition
• Tell the who, what, where, why of your business

